Data protection

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only if no other information is given in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server Log Files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our predominant legitimate interest in ensuring the trouble-free operation of our website and improving our offer.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Contact

Controller
Contact us if you wish. The controller for data processing is: Toker Trading GmbH, Steinbeisstraße 16, 70736 Fellbach Germany, +4971165854755, hallo@luvit.de

Proactive customer contact by email
If you contact us proactively by email for business purposes, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves to process and answer your contact request.
If the contact serves the purpose of carrying out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to the processing of your personal data based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the purpose of carrying out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to the processing of your personal data based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation. We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you reside outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, if provided, your name and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via WhatsApp are stored. Personal data is therefore not passed on to WhatsApp without your prior consent to WhatsApp.
Your data will be transmitted by WhatsApp to Meta Platforms Inc. servers in the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is available for the USA. Meta Platforms Inc. has certified itself under the TADPF and has thus committed itself to comply with European data protection principles. If the contact serves the purpose of carrying out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in providing quick and easy contact and in responding to your request. In this case, you have the right to object to the processing of your personal data based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service (https://www.whatsapp.com/legal/#terms-of-service) and https://www.whatsapp.com/legal/#privacy-policy (https://www.whatsapp.com/legal/#privacy-policy).

Customer Account Orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data during orders
When placing an order, we only collect and process your personal data to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data may be passed on, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to a minimum.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Reviews Advertising

Use of Trustpilot
We use the "Trustpilot" review system from Trustpilot A/S (Pilestræde 58, 1112 Copenhagen, Denmark; "Trustpilot") on our website.
Trustpilot enables us to collect customer reviews and display them on our website to give you an insight into the quality of our services.
After an order, you may receive an invitation from us or Trustpilot to submit a review and then submit a review. The following data, among others, may be processed by us or Trustpilot: email address, name, information about your device and location (IP address, browser settings, type of browser used, browser language, time zone), information about your Trustpilot user account (username, photo, preferred language), information about the purchased product or service used (reference or order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you attached them to your product review). This data may also be used for the purpose of verifying your review.
Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent, provided you have expressly agreed to the transfer of your data and the receipt of the review request. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Further information on data protection when using Trustpilot can be found at: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms (https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms).

Use of email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. The data processing serves exclusively the purpose of advertising. For this purpose, we process your email address and, if applicable, other data that you voluntarily provided when registering for our newsletter.
The processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is carried out on the basis of Art. 6 Para. 1 lit. f GDPR from our and your legitimate interest in preventing the renewed use of your email address for sending our newsletter. You have the right to object to this processing of your personal data based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.

Use of email address for availability notifications
We offer an item availability notification service on our website. If an item is temporarily unavailable, you have the option to enter your email address for the respective item and be informed by us via email when it becomes available, provided you have consented to this. You will receive a one-time email notification about the availability of the respective item when it becomes available. Processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can unsubscribe from the availability notification at any time by notifying us. Your email address will then be removed from the mailing list.
Merchandise Management

Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected during the order will be transmitted to
JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Payment service providers Credit check

Use of PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS (http://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS).

Use of PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored, which enable the recognition of your browser. The data processing taking place as a result is carried out on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report can include probability values (score values) which are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes address data, among other things. Your legitimate interests are taken into account in accordance with the legal provisions. The data processing serves the purpose of a credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when PayPal makes advance payments.
You have the right to object to this processing of your personal data based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method you wish. Failure to provide it means that the contract cannot be concluded with the payment method you have chosen.

Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Local third-party providers can be, for example:

- Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Invoice purchase via PayPal
When paying by invoice, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies, as described above. The data processing serves the purpose of creditworthiness checks for contract initiation. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment defaults when Ratepay makes advance payments. Further information on data protection and which credit agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ (https://www.ratepay.com/legal-payment-dataprivacy/) and https://www.ratepay.com/legal-payment-creditagencies/ (https://www.ratepay.com/legal-payment-creditagencies/).

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full).

Use of Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored that enable your browser to be recognized. The data processing that takes place as a result is based on Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

"Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant bank transfer), "Financing" (installment purchase)
For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant bank transfer), "Financing" (installment purchase), Klarna reserves the right to obtain a credit report on the basis of mathematical-statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, e-mail address, IP address, and data related to the order, to a credit agency for the purpose of identity and creditworthiness checks, and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of creditworthiness checks for contract initiation. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment defaults when Klarna makes advance payments. You have the right to object to this processing of your personal data based on Art. 6 Para. 1 lit. f GDPR at any time by notifying Klarna for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with your desired payment method. Non-provision will result in the contract not being concluded with your chosen payment method.
Further information, in particular to which credit agencies Klarna transmits your personal data, can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies (https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies).

General information about Klarna can be found at: https://www.klarna.com/de/ (https://www.klarna.com/de/). Your personal data will be handled by Klarna in accordance with applicable data protection regulations and as stated in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy (https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy).

Use of the payment service provider Mollie
We use the payment service provider Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; "Mollie") for payment processing on our website. The data processing serves the purpose of being able to offer you various payment methods through payment processing via the payment service provider Mollie. If you have chosen one of Mollie's payment options, the data required for payment processing will be transmitted to Mollie. This includes your payment data (e.g. bank account number or credit card number), your IP address, your internet browser and device type, and in some cases your first and last name, your address data and information about the product or service you have purchased from us. This data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Further information on data processing when using the payment service provider Mollie can be found in the associated privacy policy https://www.mollie.com/de/legal/privacy (https://www.mollie.com/de/legal/privacy)

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data contained therein. Already stored cookies can be deleted at any time. However, we would like to point out that in this case you may not be able to fully use all functions of this website.

You can find out how to manage (including deactivate) cookies in the most important browsers using the following links:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-DE/edge/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-informationen-websites-auf-ihrem-computer?
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac?

Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again even after a page change.

The use of cookies or similar technologies is based on Section 25 (2) TDDDG. The processing of your personal data is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Analysis Ad Tracking

Use of Google Analytics 4 We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. Data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and internet use to the website operator. The following information can be collected, among others: IP address, date and time of page view, click path, information about the browser and device you are using, visited pages, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.

The IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Google uses technologies such as cookies, browser web storage and tracking pixels that enable an analysis of your use of the website. The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR.

The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

We use the advanced implementation of consent mode. In this case, even if consent is not given, user data is transmitted to Google in the form of "pings". These pings can include, among other things, the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page view, URL of the visited pages, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the denial of consent.

The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to comply with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites (https://policies.google.com/technologies/partner-sites), at https://policies.google.com/privacy?hl=de&gl=de (https://policies.google.com/privacy?hl=de&gl=de) and at https://business.safety.google/privacy/ (https://business.safety.google/privacy/).

Use of Shopify Statistics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is an affiliated company of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and provided in reports, analyses and statistics. Among other things, the following device information is collected and processed: information about the web browser, the IP address, the time zone and some of the cookies installed on your device. When you navigate the website, information about visited web pages or products, the referrer URL (website from which you accessed our website), and information about how you interact with the website is also collected. Technologies such as cookies as well as web beacons, tags and pixels (electronic files for collecting information about how you navigate the website) are used for this purpose.
Your data may be transmitted to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz (https://www.shopify.com/de/legal/datenschutz), information on the order processing agreement at https://www.shopify.com/de/legal/dpa (https://www.shopify.com/de/legal/dpa) and information on the cookies used at https://www.shopify.com/de/legal/cookies (https://www.shopify.com/de/legal/cookies).

Use of the Meta Pixel
We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data and the transmission of this data to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools (https://de-de.facebook.com/legal/terms/businesstools). According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations according to Art. 33, 34 GDPR, insofar as a personal data breach affects our obligations according to the agreement on joint processing. Meta is responsible for enabling data subject rights according to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations according to Art. 33, 34 GDPR, insofar as a personal data breach affects Meta's obligations according to the agreement on joint processing.
The application serves the purpose of targeting website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. This tag establishes a direct connection to Meta's servers when visiting the website. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. If you visit the social networks Facebook or Instagram, personalized, interest-based ads will then be displayed to you.
The application also serves the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after redirection to this website. However, we do not receive any information that allows users to be personally identified.
Your data may be transmitted to the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thus committed to comply with European data protection principles.
The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
You can deactivate the "Custom Audiences" remarketing function here. Further information on the collection and use of data by Meta, on your rights in this regard and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0).

Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, contain no personal data, and thus do not serve for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, it is not possible for cookies to be tracked across the websites of Ads customers.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified. We use the extended implementation of consent mode (Advanced Consent Mode). In this mode, even if consent is not given, user data is transmitted to Google in the form of "pings." These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of the page view, URL of the visited pages, user-agent, referrer URL (website from which our website was accessed), or information about the triggering of website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to Google LLC servers in the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/) or https://business.safety.google/privacy/ (https://business.safety.google/privacy/)

Plugins and Other
Integration of the Händlerbund Member Logo
Our website integrates the Händlerbund member logo (Händlerbund e.V., Kohlgartenstraße 11 - 13, 04315 Leipzig). When you access our website, information is automatically sent to the Händlerbund e.V. server by the browser used on your device. This information is temporarily stored in a server log file for 7 days. The following information is collected without your intervention and stored until automatic deletion:

- IP address of the requesting computer,
- date and time of access,
- name and URL of the retrieved file,
- website from which access is made (referrer URL),
- browser used and, if applicable, the operating system of your computer, as well as the name of your access provider. The temporary storage of the IP address by the system is necessary to enable the delivery of the website. For this purpose, the IP address must remain stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of uniform display of fonts on our website. To load the fonts, a connection to Google servers is established when the page is accessed. Cookies may be used here. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and https://developers.google.com/fonts/faq (https://developers.google.com/fonts/faq).

Use of Google Translate
On our website, we use the translation service of
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) via an API integration.
The data processing serves the purpose of displaying the information provided on the website in other languages. In order for the translation to be automatically displayed according to your choice of language, the browser you are using connects to Google's servers. Cookies may be used here. Among other things, the following information may be collected and processed: IP address, URL of the visited page, date and time.
Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
Further information on the collection and use of your data by Google can be found at: https://www.google.com/policies/privacy/ (https://www.google.com/policies/privacy/).
Data Subject Rights and Storage Period

Duration of Storage
After complete contract execution, the data will first be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the Data Subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, you have a right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for direct marketing purposes, pursuant to Art. 21 (1) GDPR.

Right to Lodge a Complaint with a Supervisory Authority
According to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint, among other places, with the supervisory authority responsible for us, which you can reach at the following contact details:

State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart
Tel.: +49 711 6155410
Fax: +49 711 61554115
Email: poststelle@lfdi.bwl.de

Right to Object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future, for reasons arising from your particular situation.
After a successful objection, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.